Director of Marketing

We're TeeTurtle, a consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences, and we’re excited to continue expanding our team!

Position Description 

The goal of the Marketing Director is to maximize revenue, increase customer engagement, and position new and existing products and product lines for success through an effective and dynamic marketing strategy across wholesale, Amazon, and ecommerce sales channels.

Primary Accountabilities

• Marketing Strategy

  • Develop omnichannel marketing strategy (wholesale, Amazon, e-commerce) that adapts continually to trends, competitor strategies, tools, platforms, and industry best practices to ensure that the company meets growth targets

  • Create and execute targeted marketing plans that align with overall company objectives and address the unique needs of wholesale buyers and distributors

  • Implement a loyalty program and develop an omnichannel strategy that leverages the program to increase revenue, customer retention and customer lifetime value

  • Maintain a marketing calendar that includes product launches, licensing activations, holidays, and key promotions that helps to inform strategy and drive new business

  • Continually track sales across all channels and analyze campaign performance to draw actionable insights and identify data-driven optimizations and new opportunities

  • Conduct market and customer research and competitor analysis to inform pricing, product development, and marketing strategies and to maintain competitiveness across brands and sales channels

• Brand Management and Customer Engagement

  • Maintain cohesive branding across affiliate, social (paid and organic), and email marketing campaigns and across sales channels

  • Identify opportunities to increase brand awareness, customer reach, and engagement through social media, email marketing, PR, and other channels

  • Oversee and grow our social communities on Discord, Reddit, and emerging channels

  • Develop new product launch strategies and related brand and product campaigns that maximize immediate and long term engagement, excitement, and sales across our channels including Wholesale, e-commerce, and Amazon

  • Develop and execute a high-engagement social media strategy that keeps the brand relevant and generates viral moments through deep understanding of social platforms and customer behavior

• Collaboration

  • Create and curate content across sales channels that resonates with target audiences and enables sales to effectively pitch to buyers

  • Provide creative direction to ensure that all visuals (graphics, photography, videography, etc) maximize appeal

  • Manage large-scale cross-functional campaigns (such as crowdfunding) to maximize engagement and meet revenue targets

  • Manage relationship with marketing agency to ensure that plans align with business objectives and that campaigns are designed to drive profitability

• Team Management

  • Provide regular feedback, coaching, and goal-setting to drive performance and engagement

  • Communicate business priorities, direction, and announcements with team to support organizational alignment

  • Ensure that all work meets expected quality standards across all functions to demonstrate dependability and maintain trust throughout the organization

  • Conduct regular team, reporting/lessons learned meetings, and root cause analysis meetings to solve problems and drive continuous improvement

Skills & Competencies

• Communication: Communicates information clearly and concisely; adapts communication style to audience; presents clearly through spoken word; effectively communicates content across mediums and channels; communicates effectively, persuasively, and empathetically with all stakeholders; employs effective strategies to resolve conflict

• Analytical and Critical Thinking: Identifies and implements efficiencies and workflow optimization across departmental functions; continuously draws insights from incoming information and quickly understands how to adapt plans and processes to changing needs and priorities

• Sound Decision-Making: Readily distinguishes between what is relevant and unimportant to make sense of complex situations; considers and weighs multiple options based on cost, risk, and value before making decisions; distinguishes between decisions that need to be made quickly with 80% solutions and those that require further and complex deliberation to achieve full success

• Collaboration: Recognizes communication and collaboration pain points within their department and across stakeholders and finds ways to improve collaboration; seeks and drives alignment across all departmental functions

• Strategic Planning: Maps out strategy and execution plans across departmental functions based on vision, impact, and value and ensures cohesive integration of all processes and plans within and across teams

• Project Management: Conceives, designs, oversees, and manages projects to ensure successful completion that drive departmental and cross-functional strategy; anticipates risks and plans ahead; troubleshoots effectively and makes changes in response to new information or incoming data

  
  

Qualifications

• Bachelor’s degree in Business, Marketing, or similar field

• 7+ years of experience leading a creative marketing organization for a retail brand

• 5+ years of omnichannel marketing experience, including Wholesale and e-commerce sales

• 5+ years of social media marketing experience, including leading creative and operational teams with proven success with sales driving viral campaigns

• 4+ years of Amazon 1P marketing experience, including experience leading and interfacing with creative and digital agencies

• 5+ years experience using Adobe Creative Suite, including hands-on experience in creating and directing content across graphics, photography, and videography

• Ability to react to market, assimilate new information, stay up to date, learn new brands/products/competitors/social channels/etc

• Skilled with current marketing technologies including email vendors, social media and PR listeners, analytics platforms, project management platforms, ecommerce platforms, Amazon 1P, and finally Google Suite

• Commitment to Diversity, Equity, and Inclusion

• Ability to travel nationally (estimated 3-5 times per year)

• U.S. Residency
  

Compensation and Benefits

The salary range for this position is $120,000 - $150,000 + up to 20% bonus eligibility.

We also offer

• Generous PTO policy to provide flexibility, work-life balance, and time to celebrate what is important to you

• 401(k) with a company match

• Medical, dental, and vision coverage options for employee, spouse or domestic partner, and dependent children

• Employee Assistance Program, including three free sessions with a licensed behavioral health provider for all employees enrolled in TeeTurtle's medical plan

• 75% employee discount and free shipping on TeeTurtle.com and UnstableGames.com

• Potential for training and professional development opportunities

• A creative and fast-paced work environment

• A culture of integrity, compassion, curiosity, and calmness

The Hiring Process
We require you to submit the following to consider your application:

• Resume

• Portfolio

• Answers to all required application questions

  
  

If selected to move forward after an initial application review, candidates can expect the following stages:

• Stage 1: Participate in a video screening via Google Meet

• Stage 2: Complete a hiring exercise/skills assessment and present your findings at a final interview with a panel via Google Meet

We will reach out to candidates via email, please check your email settings to ensure that emails from teeturtle.recruitee.com will not be forwarded to your spam folder.

TeeTurtle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other protected status in accordance with applicable federal, state and local laws. TeeTurtle complies with applicable state and local laws governing nondiscrimination in employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. If we can offer reasonable accommodations to you in the application or interview processes, or if you have feedback on how we could improve the equity or accessibility of our recruitment, you are welcome to contact us at careers@teeturtle.com with the subject line “Accommodation Request - Name of Position”. Please note that we cannot respond to general status inquiries or other messages unrelated to accessing our application or interview processes.