Digital Marketing & Brand Manager

We're TeeTurtle, a consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences. Inclusivity is at the heart of what we do—we strive to create a welcoming space for all fans and team members, celebrating diverse perspectives and voices. We’re excited to continue expanding our team and fostering a culture where everyone can thrive!

Position Description 

The Digital Marketing & Brand Manager’s goal is to roadmap, plan, and execute omnichannel marketing across the TeeTurtle and Plushiverse brands. The role also includes community and influencer management, and implementing marketing strategies that drive organic growth and generate measurable returns.

Primary Accountabilities

• Digital Marketing

  • Oversee paid advertising execution to ensure proper setup that maximizes advertising efficiency and create a cohesive end-to-end user experience

  • Utilize research and data to make strategic recommendations to improve digital marketing efforts and increase return on investment

  • Adopt copy best practices through reviewing data and A/B testing to optimize digital marketing campaigns, content creation, and drive performance

  • Oversee organic social media planning and execution across TeeTurtle brands to maintain customer engagement

  • Oversee response strategy on all social platforms, both paid and organic, to maintain engagement with customers and increase ad reach

• Branding

  •  Conduct brand-focused competitor research that aligns with our brand strategy across relevant sales channels, including marketing, website setup, copy, etc, and make recommendations to maintain marketing and brand competitiveness

  • Manage influencers and reviewers and tie them to the go-to-market strategy, product launches, and key partnerships across sales channels

  • Write copy across ads, social media, marketing & product copy, game blurbs, etc., to align with promotion and release schedules, highlight key features, and tailor messaging to audiences

  • Collect content and manage content strategy by executing video content and collecting content from our influencer network to highlight key product launches and promotions across our brands

• Cross-Functional Collaboration

  • Collaborate with the Creative and Graphic Design teams to ensure marketing visuals and campaign assets align with brand standards, campaign goals, and audience expectations across all digital touchpoints

  • Partner with the Sales team to align promotional campaigns with sales strategies and channel-specific opportunities to maximize conversion and sell-through

  • Work closely with the Licensing team to ensure all licensed product launches are accurately represented in marketing materials, meet licensor brand guidelines, and are supported with compelling storytelling

  • Maintain a quarter-ahead planning cadence for omni-channel marketing initiatives by collaborating with Sales, Product Development, and Creative teams to align on upcoming launches, promotions, and content needs across paid, organic, retail, and partner channels

Skills & Competencies

• Communication: Communicates information clearly and concisely; checks for understanding; listens actively; adapts communication style to audience; presents clearly through spoken word and presentation; communicates effectively across required channels; develops communication plans in their domains of accountability

• Problem-Solving: Identifies problems effectively; identifies appropriate solutions that offer long-term resolutions; proactively identifies opportunities for solving problems, generates multiple solutions, and recommends and/or implements actionable solutions

• Project Management: Designs, oversees, and manages projects to ensure successful completion according to expectations set; anticipates risks and plans ahead; troubleshoots effectively and makes recommendations when changes are required

• Analytical and Critical Thinking: Employs analytical and critical reasoning when faced with new tasks or situations; analyzes new information and applies it appropriately to their work; looks for efficiencies and workflow optimization in domains of accountability

• Priority and Task Management: Develops logical and systemic processes to achieve goals and deliverables; visualizes required steps and identifies potential risks and roadblocks to delivery; tracks progress on tasks and reassesses priorities when needed; completes tasks on time and initiates required handoffs

• Execution: Is attentive to details; completes tasks on time and with minimal mistakes; identifies roadblocks and risks that may impact successful accomplishment of accountabilities and actively looks for solutions

• Delivering to Stakeholders: Understands stakeholders' goals; tailors work to achieve goals and drive results; knows when to ask questions to seek and maintain alignment; looks for appropriate solutions and recommendations to achieve stakeholders' goals

• Adding Value: Proactively looks for ways to add value to the organization through process improvements, cost-cutting, and tech utilization in their domains of accountability

Qualifications

• Bachelor’s Degree or Equivalent Experience

• 3-5 years of experience in Digital Advertising (required)

• Proficiency with Google Suite; E-commerce platform (ex. Shopify); Social Media Management/Scheduling platform (required)

• Photography & Videography Experience (preferred)

• Experience in Consumer Packaged Goods Industry (preferred)

• Commitment to Diversity, Equity, and Inclusion

• Ability to travel (est. 1-2 times per year)

• U.S. residency
  
  

Compensation and Benefits

The salary range for this position is $65,000 - $85,000 + up to 15% bonus eligibility. 

We also offer

• $0 premium health care option available for employees

• Generous PTO policy to provide flexibility, work-life balance, and time to celebrate what is important to you

• 401(k) with a company match

• Medical, dental, and vision coverage options for employee, spouse or domestic partner, and dependent children

• Employee Assistance Program, including three free sessions with a licensed behavioral health provider for all employees enrolled in TeeTurtle's medical plan

• 75% employee discount and free shipping on TeeTurtle.com and UnstableGames.com

• Potential for training and professional development opportunities

• A creative and fast-paced work environment

• A culture of integrity, compassion, curiosity, and calmness

The Hiring Process
We require you to submit the following to consider your application:

• Resume

• Answers to all required application questions

Please submit your application promptly, as we will close the role and no longer accept applications once we have received a sufficient number of strong candidates.

If selected to move forward after an initial application review, candidates can expect the following stages:

• Stage 1: Participate in a video screening via Google Meet

• Stage 2: Complete a hiring exercise/skills assessment and present your findings at a final interview with a panel via Google Meet

Submit your application as soon as possible, as the role will close once we receive enough strong candidates. We will reach out to candidates via email, please check your email settings to ensure that emails from teeturtle.recruitee.com will not be forwarded to your spam folder.

TeeTurtle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other protected status in accordance with applicable federal, state and local laws. TeeTurtle complies with applicable state and local laws governing nondiscrimination in employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. If we can offer reasonable accommodations to you in the application or interview processes, or if you have feedback on how we could improve the equity or accessibility of our recruitment, you are welcome to contact us at careers@teeturtle.com with the subject line “Accommodation Request - Name of Position”. Please note that we cannot respond to general status inquiries or other messages unrelated to accessing our application or interview processes.